Retail 24 HS: An Analysis of Consumer Bompreço in the mornings of Days of the Week

Authors

  • Dhione Olveira Santana Universidade Federal de Sergipe (UFS)
  • Álvaro Álvaro Augusto Santos Santana Universidade Federal de Sergipe
  • Elaine Elaine Conceição Lopes Universidade Federal de Sergipe
  • Denison Dias Bonfim Universidade Federal de Sergipe

Keywords:

Marketing, Consumers, Consumer Behavior, Retail 24 hours

Abstract

Aracaju, Sergipe's capital is considered a quiet town, but with the acceleration of its urban development, observed changes in the habits of its citizens, especially from the perspective of consumption. The objective of this study is to analyze consumer behavior of weekdays in the supermarket Bompreço Jardins 24 hours in Aracaju, in the period from midnight to six in the morning and see the profile of consumers, the reasons for choosing this alternative time of purchase the objects of purchase and satisfaction with the service provided. The methodology adopted is exploratory and field interviews were used for this method and the observational study.

Author Biographies

Dhione Olveira Santana, Universidade Federal de Sergipe (UFS)

Estudante de Publicidade e Propaganda na UFS

Álvaro Álvaro Augusto Santos Santana, Universidade Federal de Sergipe

Estudante de Publicidade e Propaganda na UFS

Elaine Elaine Conceição Lopes, Universidade Federal de Sergipe

Estudante de Publicidade na  Universidade Federal de Sergipe

Denison Dias Bonfim, Universidade Federal de Sergipe

Estudante de Publicidade na   Universidade Federal de Sergipe

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Published

2013-01-15

How to Cite

Olveira Santana, D., Álvaro Augusto Santos Santana, Álvaro, Elaine Conceição Lopes, E., & Dias Bonfim, D. (2013). Retail 24 HS: An Analysis of Consumer Bompreço in the mornings of Days of the Week. Scientia Plena, 8(9). Retrieved from https://scientiaplena.emnuvens.com.br/sp/article/view/689

Issue

Vol. 8 No. 9 (2012): September/Setembro 2012

Section

Articles

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